In today’s highly competitive market, you need to do everything that you can to gain an edge over your competitors. You need to stand out.
In the World Wide Web, one way to do that is by landing on the first page of major search engines.
Not sure how to do it?
If you have heard of SEO marketing and SEO ranking, but you’re not quite sure what it is about, read to know the most basic information of SEO Marketing.
SEO stands for search engine optimization.It involves increasing both the quantity and quality of website traffic, as well as your brand exposure, through organic search engine results.
Despite its name, SEO is as much about people as it is about the search engines themselves. It is about understanding what people are looking for online, what answers they are looking for, what type of content they wish to read, and what key words they are using. Knowing the answers to these questions will help you connect to the people who are searching online for the products and services that you offer.
SEO Marketing: What Is It? Why Is It Important?
The fact is, while social media, paid advertising, and other online platforms can help generate traffic to your website, the majority of online traffic is driven by search engines.
Organic search results appear more credible, cover more digital real estate, and receive more clicks compared to paid advertisements.
SEO marketing is one of the only online marketing strategies that, when set up accurately, can continue to benefit your company over time.
For instance, if you provide a steady stream of content that lands on top search engines using the right SEO keywords, your web traffic can snowball over time.
On the other hand, paid advertising requires continuous funding to send traffic to your website. In this scenario, SEO marketing can help you gain website traffic while helping you save on advertising costs.
For local SEO services, allow ZYNOTEK to help! It is a one of local SEO company that can help you gain top search engine ranking.
Search Engine Ranking: Why You Need to Land on the First Page of Major Search Engines
Now that you know what SEO is and why it is so important, we will also discuss the importance of landing on the first page of major search engines.
Here, we list down Top 4 benefits of a top listing:
- It increases business credibility.
A top listing on major search engines not only boosts your business’ ability to generate website traffic and leads, it also increases the degree to which your audience sees your business as credible.
Statistics show that web visitors think the first few websites at the top of search engine results are amongst the more credible businesses in their industry. However, ranking on top may become quite difficult if you have some big competitors.
This is where our SEO experts at Zynotek can help you. Don’t hesitate to contact us for all of your SEO needs.
- It can increase your website traffic.
Did you know? Research shows that websites on the first search engine results page receive around 95% of web traffic! Further statistics show that the top five listings on search engine results pages receive 67% of all clicks. These numbers clearly indicate why your website needs to land on the first page of major search engines.
- It can help you stay ahead of your competition.
Presently, SEO is considered as a staple of any marketing strategy. In fact, 61% of marketers say that improving their online presence and improving their SEO ranking is a top priority. This means that your competitors are already taking steps to rank high on search engine results.
So, with an SEO marketing strategy on your own, you can keep up with – and ideally, get ahead of – your competition.
- It can provide more opportunities for you and your business.
When someone searches for any specific term, Google displays 10 results on the first page. So, if you can reach the top of the first page of top search engines, it can be a great opportunity for you and your business. It can provide your business with more visibility, clicks, and organic web visitors.
The Bottom Line
Today, SEO is a vital part of any marketing strategy.
But remember, getting to the top of search engine results pages is only half the battle – staying on top is just as hard. Basically, your SEO marketing success lies in whether you can make your website reach the top ten or not, and then whether or not you can keep it there. So, if you need help, ZYNOTEK is here for you and your business! With our expertise, we can provide you with all of the SEO services that you need!