Blog Posts on mccann

Empires and Allies Characters: Know Your Allies by Pinoy Technologies on Feb 2, 2012In a strategic game like Empires and Allies, there is always the protagonist and the antagonist. In this game, the lead characters are your allies. Surely, you cannot wait to know them all so let’s get started being acquainted with them. Scarle...

An Incomplete Uncomprehensive List of Every TV Commercial I’ve Done by MDJ Superstar on Jan 26, 2011Over my 8 year career as a marketing/advertising professional, I’ve produced a lot of TV campaigns. A lot of them, I like a lot. Some others, I find very forgettable. Some were rooted in great insights, and resonated wonderfully with their resp...

[REPOST FROM 2007] The Mark De Joya Advertising Story by MDJ Superstar on Nov 8, 2010This is an old blog entry I came across from 2007. Funny how the 26-year old me had his thought processes laid out. ***** “So why did you shift from Client side to Agency? Nobody does that. It’s Agency people who jump over to Client!” T...

Looking Back: The Story of the “I Am Ninoy” Campaign by MDJ Superstar on Oct 25, 2010I didn’t spend very long in the advertising industry. Two years. That’s a blink of an eye, by advertising standards. I did however, get to work on one campaign that remains, to this day, incredibly meaningful to me. It was the “I Am...

Pinoy Power Web 2.0 version by Leizy Vista on Oct 26, 2009Last August 1, 2009 we were able to see the results of the McCann online study. The study spanned different countries and surveyed a large number of people who use the internet. The surprising thing is that online Filipinos, who just comprise a very...

Social Media in the Philippines by Arvin Razon on Oct 4, 2009Have you ever wondered how many Filipinos are as active as you are right now in the Internet? That’s exactly what Universal Mccann had in mind. In fact, the organization conducted a social media study covering 29 countries (in Wave 3*) and 38 c...

Business TV - Tom Smith advertising on social networks by on Oct 2, 2009Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within social networks: “There are so many ways you can work wit...

Resumes will be a thing of the past? by Nibotech on Aug 9, 2009Remember the times when people used to decorate their resumes with all their achievements and milestones? I know some people still do today, but desperate times calls for desperate measures. In a recent study made by McCann World, people from acros...

We’re number ONE? by Jesschika on Aug 4, 2009The morning started off with the task of reading an article. It was about acing a job interview. We were in question because why would that be our lesson? I mean, if Sir Barry was really going to discuss tips on doing well in interviews, he could hav...