The Next Generation Of Listening And Marketing on May 8, 2011 in Advertising Newsfeed Episode #252 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve...
3 Ways to Ditch the “And” in “Sales and Marketing” on May 6, 2011 in Marketing Strategy Newsfeed By losing the AND in sales and marketing you can have a more effective revenue generating company.
Wanting Something on May 5, 2011 in Brand Management Newsfeed How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to y...
Customer Service: Is There Anybody Out There? on May 5, 2011 in Marketing Strategy Newsfeed Social Media A guest post by Jason Miller of Zoomerang. Your customers may be wondering what Roger Waters famously asked on the Pink Floyd classic album The Wall: “Is There Anybody Out There?” The voice of the consumer has never been more powerful, or...
Why Semantic Analysis trumps Sentiment Analysis on May 4, 2011 in Newsfeed Social Media For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data.
The Mutterings Of Twitter on May 3, 2011 in Brand Management Newsfeed Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (...
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation? on May 3, 2011 in Advertising Newsfeed What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of - but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly...
Is It an Evil Empire (Avenue)? on May 2, 2011 in Newsfeed Social Media The new social media darling is a “game” called Empire Avenue. While some people are flocking to it, others are calling it outright evil. I’m curious about your take. The game basics are: People’s social media profiles are tu...
How To Get Serious About Your Creativity on May 1, 2011 in Advertising Newsfeed Episode #251 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done.&...
