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Ondoy by Down the Rabbit Hole on Oct 21, 2009…because there are some things you should not get over that quickly. I’ve lived in Manila for six years now, and I have had my share of experiences as a college student: busted LRT rides, near misses with snatchers, horrible traffic jams, w...



YEHEY and some random ramblings. by Down the Rabbit Hole on Oct 17, 2009YEHEY on Viral marketing Paolo Pangan (Digital Strategy Manager of YEHEY Philippines) came over to class to talk about viral marketing online. Although I came a teeny weeny late, I still got to hear his talk about different campaigns that succeeded...



The Vote is Sinking by Down the Rabbit Hole on Aug 31, 2009(title credits to my PRSP team whom I am sorely missing. ^_^) I have a confession to make. I am still not registered for the elections this coming 2010 and I am 21 years old. Oh the horror. I am not registered because… 1. Honestly, I feel I ge...



STARS are blind by Down the Rabbit Hole on Aug 17, 2009The first part of the lecture last August 1 was about Targeted Selection Interview done by job interviewers for the applicants trying to get in the company. Apparently, the standard what-is-your-weakness-and-why-should-we-hire-you questions are not e...



The Organizational Communication Wonderland by Down the Rabbit Hole on Aug 17, 2009At some point in our lives, we become Alice thrust into an unfamiliar world. We aren’t always in an inner circle or inside the Fight/Breakfast Club. We have felt that knowledge that we are the outsiders, and the world we move in is not our territor...



SEO for Organizational Communication by Down the Rabbit Hole on Aug 17, 2009There are some things that can be Googled, but there are some trickier things. Where is the rainbow’s end? Why does Marian Rivera insist on being a singer after her “dance” album?  Why can’t we catch a moonbeam on our hands? What is Organiza...



Shock Value by Down the Rabbit Hole on Jul 24, 2009edit: The video blog is now posted! *hides* /edit There is something disconcerting about giving me complete freedom (in this case, a free pass for any kind of topic—still related to OrCom of course.) I suppose it’s because I don’t know what to...



The Break Up by Down the Rabbit Hole on Jul 24, 2009Unless your SO (significant other) is Satan, or you are a masochist, you do not want to undergo a break up. I think even if you do not love that person anymore, or even if you knew going on your own separate ways is the best way, breaking up is a mes...



Global Warming, Penguins and Minaudieres by Down the Rabbit Hole on Jul 11, 2009The topic for last July 4 was about Wikinomics, a very interesting reading about a revolution in how people communicate and (more importantly) think in today’s world. I thought it was a new way of looking at the Internet, since for the longest time...



The BIS Model and the Secrets of the Universe by Down the Rabbit Hole on Jul 2, 2009(Hmm. Strange title. Must be the caffeine.) Last Saturday’s discussion was all about the BIS Model of Communication Evolution: B is for Broadcast I is for Interactive S is for Social Media (hurray for acronyms!) Basically the model talks about the...