Blog Posts on social media at work
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Pottermore to continue the legacy of Harry Potter? by Arvin Razon on Jul 19, 2011The release of last Harry Potter movie was, for many people, the end of a 10-year journey that started with the first Harry Potter movie. Its worldwide screening was a milestone in itself–breaking record sales, spawning thousands of joyful and...
Did you miss the Billboard Awards? by Arvin Razon on May 23, 2011There’s no use crying over spilled milk. If you missed the Billboard Awards for whatever reason (such as you falling asleep or being totally ignorant that there’s such a thing as the Billboard Awards!), Billboard wants to assure that yo...
Facebook Spams and Scams, and What You Can Do About It by Arvin Razon on May 17, 2011Like most evils in the world, Facebook spam exists because we allow it to. Although Facebook’s taking spam-generating accounts and posts seriously, you have to be responsible as well and stop being an accidental agent of Facebook spam. Believe...
Rogue and Manila Collegian: How Print Media is Engaging New Media by Arvin Razon on Oct 29, 2009One of the strongest messages that resonate in today’s new media age is this: print is dead. After all, the most basic function of print—to provide information to its receiver—is undermined by new media. The Internet doesn’t just hand over in...
How Glee took the Online World by Storm by Arvin Razon on Oct 23, 2009High school. An overachieving girl. A popular varsity player. Cheesy songs played in between. The plot seemed all too familiar: the show must be High School Musical—except that it’s not. It’s actually Glee, a new television series from Fox th...
Stopping Social Media from Stopping You by Arvin Razon on Oct 6, 2009We’re young, we’re crazy, and we’re restless. Unfortunately, these three qualities most of us, young people, have are anything but helpful when it comes to using the Internet, particularly social media. Would you believe that whenever I leave...
Starting Real Conversations on the Internet by Arvin Razon on Oct 6, 2009When Mr. Paolo Pangan, Digital Strategy Manager of Yehey!, gave a lecture on viral marketing, he pointed a specific ineffective tactic used by companies when engaging people online: starting fake conversations. Used to hype certain campaigns at its...
