Blog Posts on jack trout

Differentiate or Die by Politika 2013 on Oct 27, 2011An article shared from POLITICAL PSYCHOLOGY NEWSLETTER Differentiate or die. It looks like one of those dramatic revolutionary slogans: Freedom or death and similar calls. But no. It is actually the title of a book by Jack Trout (one of the author...

Positioning: The Battle For Your Mind by Al Ries and Jack Trout by Freelance Grind on Aug 23, 2011Positioning: The Battle For Your Mind by Al Ries and Jack Trout is a copyrighted material from: Leineriza Online.With my decision to begin training as a direct response copywriter, I started reading books that—shall we say—get me into the mindset...

8 Reasons Why Books Still Matter by New Media Philippines on Nov 16, 2010TweetShareBooks have literally powered my success in business and in my previous corporate career. It propelled me in ways I never imagined. I remember being skeptical when my boss told me that I should read traditional marketing books to enhance my...

Positioning: The Battle for Your Mind by Doodler Reviews on Apr 8, 2009Positioning: The Battle for Your Mind(How to be Seen and Heard in the Overcrowded Marketplace)Authors: Al Ries and Jack TroutPublisher: McGraw-HillISBN: 0-07-137358-6The Big DealIn author Jack Trout's preface to the book, he describes positioning a b...

The 22 Immutable Laws of Marketing by The Brown Marketing Apprentice on Jun 9, 2008A couple of days ago I posted Seth Godin's "What Every Good Marketer Knows" list. This time, I'm sharing with you Jack Trout and Al Ries' 22 Immutable Laws of Marketing.The list was made a decade ago, and obviously, the context ba