Blog Posts on buzz marketing

Is Bieber Fever Becoming Bieber Overexposure? by The Numbers Don't Lie on Mar 10, 2011If you’re a parent with young kids, you probably know all about 16-year-old Justin Bieber. The precocious, mop-headed pop star is a phenom with millions of adoring fans. But is there a danger of overexposure? A recent Brandweek article titled “Br...

Paul Dunay joins Networked Insights as the CMO by The Numbers Don't Lie on Mar 1, 2011Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...] Related posts:Social Media for the Boardroom At a recent Blo...

How Groupon Helped the Trenton Devils Heat Up Awareness by The Numbers Don't Lie on Feb 9, 2011Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA...

Should I Care About Quora? by The Numbers Don't Lie on Jan 26, 2011I’m sure as marketers many of you have probably heard of Quora. If not, you’re gonna hear more about this little Q&A site in the months to come. Some of you may have stumbled upon an erudite explanation of mundane questions you’d always...

The “Big Bad Blogger” by New Media Philippines on Jan 22, 2011I just finished reading an article on the Inquirer which talked about how a “Big Bad Blogger” in coordination with a PR firm allegedly tried to extort a restaurant. The owner first declined the PR agency’s pitch to handle “buz...

Social Media Isn’t Dead (No Matter What Some Folks Say) by The Numbers Don't Lie on Jan 19, 2011AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don't even know what...

10 Best Posts of 2010 by The Numbers Don't Lie on Dec 29, 2010Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts...

What a Trifecta of a Year! by The Numbers Don't Lie on Dec 22, 2010Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publ...

11 B2B Marketing Predictions for 2011 by The Numbers Don't Lie on Dec 8, 2010Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B...

Creative Brief for a New Philippine Tourism Campaign by The Numbers Don't Lie on Nov 22, 2010Bookmark and Share: The recent tourism campaign of DOT “Pilipinas kay Ganda” is one of the most uncreative campaigns I have ever come across in my marketing career. For someone who is not in the industry for decades, that may come across...