Blog Posts on brand marketing
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Britney Spears sued for $10M over fragrance deal by Filipino Celebrities News on Mar 31, 2011LOS ANGELES—A brand marketing company that brokered a deal for Britney Spears' fragrance line sued the singer and her father Wednesday, claiming the pair secured a new deal that stinks to the tune of more than $10 million.
Top 10 Tips for Effective Mobile Marketing Campaigns from Intuit mConnect by Entrepreneur Bank on Mar 20, 2010I’ve just visited Intuit mConnect and downloaded its Top 10 Tips for Effective Mobile Marketing Campaigns. The tips will greatly help entrepreneurs especially those who are into brand marketing, i.e, promoting their products and services using mobi...
From iMedia: 3 CMO mistakes that will ruin your brand (VIDEO) by A Practical Magician's Post on Feb 12, 2010In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.If you don't see the video panel, here the link: http://www.youtube.com/watch?v=zf5S7t5Syko...
Social Media: Will it hurt or help your brand? by A Practical Magician's Post on Nov 17, 2009The past few days, I've been working to get one of our multi-national clients started with their digital strategies. Of course, social media is central to the strategies we've put together for their brands.Social media cannot be regarded anymore as a...
