Blog Posts on brand management

THESIS CHAPTER 4 ON THE BRAND LOYALTY OF CHINESE AUTOMOBILE CONSUMERS: A CASE STUDY OF CHERY AUTOMOBILE COMPANY by Thinking Made Easy on Jan 22, 2012CHAPTER 4 RESULT, DISCUSSION AND PRESENTATION 4.1 Overview This section of the dissertation research dissertation must focus on the findings and results pertaining on the collated primary data and information regarding the survey that have been condu...

A Research Proposal on Branding in Business to Business Activities: Implications, Challenges and Opportunities by Thinking Made Easy on Aug 8, 2011Branding in Business to Business Activities: Implications, Challenges and Opportunities Abstract This study is an examination of how three business-to-business marketers have built strong brands. Each firm has arrived at its position of prominence th...

Wanting Something by The Numbers Don't Lie on May 5, 2011How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to y...

The Mutterings Of Twitter by The Numbers Don't Lie on May 3, 2011Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (...

What The Next Five Years Will Be About by The Numbers Don't Lie on Apr 29, 2011The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount of retailers t...

The Value Of Utilitarianism Marketing by The Numbers Don't Lie on Apr 28, 2011It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets attention, gets a...

How To Hire A Marketing Agency by The Numbers Don't Lie on Apr 26, 2011The process of hiring  a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the bran...

The Drug Of "Next" by The Numbers Don't Lie on Apr 19, 2011The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so long, it seems silly to get one now. What's...

Why I Don’t Like You by The Numbers Don't Lie on Apr 16, 2011Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance,...

Control… That Old Thing by The Numbers Don't Lie on Apr 14, 2011Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost twelve years...