Setting the Limits on Jun 16, 2008 in Erik Weigenmayer NBA marketing Lebron James Brand loyalty expectation promise Lebron James came into the NBA with much hype and extraordinary expectations. Having dominated high school leagues, people had seen him as a hybrid of Michael Jordan and Magic Johnson - two of the best NBA talents the world had ever seen. Now he's ra
Mind Share on Jun 13, 2008 in marketing positioning mind share The most important kind of "share" in the universe of shares is consumer mind share. A company's market share, in-store shelf space share, and others are all highly dependent on its position in its target consumers' minds. Thus, determ
School Branding on Jun 12, 2008 in Schools perception Branding marketing Recruitment Ever wondered why companies, though they will never admit to it, discriminate against graduates from less known schools? Why, if you're from, say, (insert obscure school here), you won't even pass the initial paper screening or the first round o
The 22 Immutable Laws of Marketing on Jun 9, 2008 in Jack Trout Al Ries marketing 22 Immutable Laws of Marketing A couple of days ago I posted Seth Godin's "What Every Good Marketer Knows" list. This time, I'm sharing with you Jack Trout and Al Ries' 22 Immutable Laws of Marketing.The list was made a decade ago, and obviously, the context ba
What Kids Don't Know Drives Profits on Jun 8, 2008 in DeliFrance exploitation marketing Greenwich Red Ribbon Innocence Jollibee McDonald's Chow King Kids Just a few thoughts before I devour my Jollibee Crispy Fries.Before stepping into college and getting a taste of Marketing class, we could probably admit that we were quite naive and oblivious to the intentional creation of value perception. Some of...
What Every Good Marketer Knows on Jun 8, 2008 in marketing seth godin Got this from Seth Godin's blog:What Every Good Marketer Knows: Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers ar
P&G and its Recruitment Process on Jun 8, 2008 in Proctor and Gamble Fortune top 500 marketing Employment Recruitment P&G (Proctor & Gamble) is one of the most respected companies in the world - one that hasn't left the Fortune top 500 list since its inception. Most of its brands such as Head and Shoulders, Tide, and Old Spice have been doing except
Pesky Roaches and Blue Oceans on Jun 8, 2008 in Blue Ocean Strategy marketing Blue Ocean Baygon Competition I almost stepped on a cockroach a while ago. And I wouldn't have felt any remorse or grief if I did. I wanted to kill it, hear the squishy sound of its guts being crushed by my foot. But it kept flying around the bathroom, using its damned wings to t
Image is Everything on Jun 8, 2008 in perception long tail image marketing consumer-centric Gorgeous girls, handsome boys, famous Hollywood actors and actresses, and the local heartthrob have it easy.Usually, all they have to do is show up, and even if they're stupid or incompetent, they'll still get a good job in a large corporation.
Mirror, Mirror on Jun 8, 2008 in marketing consumer-centric I looked at the mirror a while ago, and I saw a gorgeous man.If you knew me, you’d probably say…“Not in a million years, you ogre.”Or,“I agree. I was there when you looked at the mirror. Thanks.”How many times has that happened to you? Yo...
