Change, Market Research, User Innovation, Ethnography on Mar 11, 2010 in MARKETING CULTURE INNOVATION Here's a cool slide show about change and ethnography.I agree that one of the best ways to find out what your customers want is through "Ethnography".1. We cannot assume that we already know what our Customers want. Each culture is unique and diverse...
How Nintendo Wii Changed the Game on Mar 8, 2010 in STRATEGY ENTREPRENEURSHIP UNIQUE PRODUCTS INNOVATION "We're not thinking about fighting Sony, but about how many people we can get to play games. The thing we're thinking about most is not portable systems, consoles, and so forth, but that we want to get new people playing games." - NintendoHow Nint...
FIRST BANANA MADE UNDERWEAR: AUSTRALIA on Mar 7, 2010 in UNIQUE PRODUCTS INNOVATION Remember those primitive days when Adam used to wear a fig leaf as an underwear? AussieBum, an Australian underwear company, launched a new underwear product made out of bananas. According to AussieBum: This range is a world first in...
15 Ways to Act Small in Today's Business on Mar 5, 2010 in STRATEGY ENTREPRENEURSHIP Big companies can become arrogant. Most find false security in the “size” of the company. They can’t escape the old thinking that suggest “size matters”. The same thinking can bring them into ruins.Don’t become a dinosaur. Act small and k...
Design and Launch Your Own Product via Quirky on Mar 5, 2010 in SOCIAL MEDIA ENTREPRENEURSHIP INNOVATION I never thought the day would come that consumers will participate in designing the products they are going to buy. Quirky brings your product idea to life. Then they will put it in the hands of the consumer. 1. You submit your own product idea. If t...
BEST COMPANIES TO WORK FOR 2010 on Mar 4, 2010 in WORK ENTREPRENEURSHIP CULTURE 1980s -- it was all about reaching the top of the corporate ladder. If you were successful, you get a good salary. You get the privilege of joining the exclusive country club. Rub elbows with the famous. Lastly, you get to have a vacation somewhere e...
BEST COMPANIES TO WORK FOR | 2010 on Mar 4, 2010 in WORK ENTREPRENEURSHIP CULTURE 1980s -- it was all about reaching the top of the corporate ladder. If you were successful, you get a good salary. You get the privilege of joining the exclusive country club. Rub elbows with the famous. Lastly, you get to have a vacation somewhere e...
GREETING CARDS FOR PRISONERS: NICHE MARKETING on Mar 3, 2010 in MARKETING ENTREPRENEURSHIP The people behind this greeting card company knows three things:1. Whom to sell. Prisoners who want to receive and send greeting cards and families with members in prison. 2. Their Mission. To make it easier for people to communicate with love...
Greeting Cards for Prisoners: Niche Marketing on Mar 3, 2010 in MARKETING ENTREPRENEURSHIP The people behind this greeting card company knows three things:1. Whom to sell. Prisoners who want to receive and send greeting cards and families with members in prison. 2. Their Mission. To make it easier for people to communicate with love...
SIMPLE INNOVATION THAT WORKS: HEINZ DIP & SQUEEZE on Feb 28, 2010 in STRATEGY MARKETING ENTREPRENEURSHIP INNOVATION Innovation shouldn't be complicated. Even simple products can be improved or rebuilt if you just keep an open mind. You don't have to spend a lot in R&D to figure this one out.Focus to make your customer experience enjoyable, then work back...
